AllAnalytics - Pierre DeBois - How Analytics Has Changed (and Not Changed)

That phrase became the popular song What's the Frequency, Kenneth? (Rather was mugged by a disturbed man who, thinking CBS was sending radio messages to his mind, referred to Rather as "Kenneth" while asking what "the frequency" was.) Some people even consider the phrase as exclamatory slang for something insane that happens. Creativity has certainly been applied to data, at least from what I have seen during my analytics career. That part has not changed. But the quality of its information has changed -- due to creative observations that digitally represents the activity of people, products, and services.