AI Is All the Rage. So Why Aren't More Businesses Using It?

In late 2017, AB InBev, the Belgian giant behind Budweiser and other beers, began adding a little artificial intelligence to its brewing recipe. Using data collected from a brewery in Newark, New Jersey, the company developed an AI algorithm to predict potential problems with the filtration process used to remove impurities from beer. Paul Silverman, who runs the New Jersey Beer Company, a small operation not far from the AB InBev brewery, says his team isn't even using computers, let alone AI. "We sit around tasting beer and thinking about what to make next," he says. The divide between the two breweries highlights the pace at which AI is being adopted by US companies. With so much hype around artificial intelligence, you might imagine that it's everywhere.