No Matter How You Package It, Apple Intelligence Is AI

While companies like Google, Microsoft, Amazon, and others had been upfront about their efforts in AI, for years Apple had been silent. Now, finally, its executives were talking. I got an advance look one day. Eager to shed the the impression that the most innovative of the tech giants was a laggard in this vital technology moment, its software leader Craig Federighi, services czar Eddie Cue, and top researchers argued that Apple had been a leader in AI for years but just didn't make a big deal of it. Advanced machine learning was already deep in some of its products, and we could expect more, including advances in Siri.