Amazon Alexa's new 'hunches' feature can predict users behavior

Alexa is getting even more personalized. Amazon has rolled out a slew of software updates for its digital assistant that are aimed at making users' lives easier. The updates include location-based reminders, an email tool and a feature called'Hunches,' in which Alexa is able to remind users if it thinks they've forgotten something. Amazon has rolled out a slew of software updates for its digital assistant. The updates include location-based reminders, an email tool and a feature called'Alexa Hunches' The new features were first announced at Amazon's Alexa-focused product event this fall, but are now set to arrive on voice-activated Echo devices.