Adopt This Data Center Plushie and Hear Its Piercing Scream

The satirical collaboration between a creative studio and the music producer behind Big Data, "Bezzy" is a cute little doll that spews the sounds of real data centers. Uh oh, we got a cute alert! Give this soft lil' doll a squeeze, and it shall sing you its telltale song: the piercing, grinding ambient squeals emitted from a real US data center. The Bezzy doll is a stuffed plushie made in a satirical collaboration between the New York-based creative studio Basura and Big Data, the musical project of producer Alan Wilkis, best known for the song "Dangerous," a 2013 collaboration with the band Joywave. The joint project, which is coming out the same day as a new Big Data single, is called Adopt a Data Center.