Can a holographic screen help a new phone break out?

Daily Mail - Science & tech 

Most leading phones offer the same basics: Big screens, decent battery life and good cameras. So when a newcomer brings something innovative to the party, why is it difficult to break through a phone market dominated by Apple and Samsung? One such smartphone comes out this week from Red, a company with roots in digital cameras for movie productions. The new Hydrogen One has a holographic screen that produces 3-D visuals without needing special glasses. The new Hydrogen One has a holographic screen that produces 3-D visuals without needing special glasses.