A24 Knows You're Mad About the Google AI Collab

Indie movie fans are upset about Google DeepMind's $75 million investment in the studio, which comes as AI companies are deepening their influence in Hollywood. Backrooms, the recent horror movie mega-hit, is a film replete with ideas about repetition and degradation. Its central theme--the horror of a world that seems to be mindlessly, monstrously, ripping off our own--was regarded in some circles as a critique of generative AI . The idea has clearly struck a nerve. Recently passing $300 million at the global box office, has become the biggest hit yet for its buzzy boutique producer and distributor, the New York company A24.