AI-based data analytics enable business insight

For Sharma, that meant starting from scratch, assembling a team of data scientists and building an AI pipeline. Sharma and his team then created a "smart audience platform" that puts ads touting an artist's latest release in front of listeners who are most likely to engage with that artist. The music industry might not be the first business case that comes to mind for AI and data analytics. Yet AI-based data analytics can have a transformative impact in any industry and across a wide range of use cases. Most organizations today are drowning in data.