Sony's SXSW experiences draw out your sweat and feels

Although the company has been attending SXSW since the show's music festival days, this is only Sony's second time bringing a warehouse full of quirky mini adventures to SXSW, and it's expanded a bit beyond last year's VR-heavy affair. Walking into the Wow Studio this year, you're confronted with robots, photobooths and dark little rooms hiding mysterious demos with names like "Ghostly Whisper" and "Acoustic Vessel'Odyssey'." You can stop to play with adorable new Aibos (that now understand English) if you wish, but the fun lies beyond the foyer. Some of them have obvious sports themes. Things like "VR Soccer" and "A(i)r Hockey" showed off creative implementations of existing tech.