Modern Approaches for Sales Predictive Analytics

Sales prediction is an important part of modern business intelligence. First approaches one can apply to predict sales time series are such conventional methods of forecasting as ARIMA and Holt-Winters. But there are several challenges while using these methods. They are: multilevel daily/weekly/monthly/yearly seasonality, many exogenous factors which impact sales, complex trends in different time periods. In such cases, it is not easy to apply conventional methods.