Data at the center of business

With more than 5,000 branches across 48 states and 80 million customers, each with its own unique requirements to satisfy its customers' financial needs, a clear data strategy is key for JPMorgan Chase. According to Mark Birkhead, firm-wide chief data officer at JPMorgan Chase, data analytics is the oxygen that breathes life into the firm to deliver growth and improve the customer experience. Providing first-class business in a first-class way for clients and customers applies to every part of the firm, including its heavy investments in data analytics, machine learning, and AI. Using these advanced technologies, JPMorgan Chase can gain a deeper understanding of the breadth and specificity of the needs of the customers and communities it serves. "It means using our data to drive positive outcomes for our customers and our clients and our business partners. And it means using this to actually help our customers and clients manage their daily lives in a better, simpler way," says Birkhead.