How to watch Samsung's "First Look" CES 2026 presentation

How to watch Samsung's First Look CES 2026 presentation Samsung is kicking off CES with a Sunday night press conference. Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of products that range from phones and computers to refrigerators to AI assistants and rolling robots. But for, the company is shaking up the schedule a bit: Instead of its longtime midday Monday press conference position, the Korean giant will front-run the entire show with a Sunday night presentation. Samsung has already given a few hints as to what's on the agenda, but what we're really hoping to see is an update on the -- a star of previous CES presentations that ostensibly missed its previously promised . How to watch Samsung's The First Look presentation at CES 2026 The event will stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10PM ET.