'Super Mario Run' May Make Half What 'Pokémon GO' Did Its First Month (And That's Great)

Even in a month of high profile releases, Super Mario Run is starting to stand out as one of the most buzzed about titles of the end of the year. Nintendo has begun a full-court press promoting the game, and I don't think I've ever seen Apple lean so hard into a specific game partnership like this. Analysts are already beginning to estimate how exactly Super Mario Run will perform for Nintendo, and predictions are rosy. Analyst firm Sensor Tower, who has done a lot of great work on Pokémon GO's numbers, predicts that Mario will make about half of what GO made in its first month. As you can see in the chart above, they're predicting a $71M initial month, a little less than half of what GO did in July when it was a worldwide phenomenon.