Network analytics: more than pretty pictures

Network analysis is a rapidly growing analytics domain propelled by the explosion of interest in social networking. The methods rest upon much older foundations in the realms of statistics and social science. Euler's graph theory was proposed in the early 18th century and Moreno established the foundations for social network analysis (SNA) in the 1930's. One of the exciting aspects of network analysis is the ability to generate elaborate and insightful visualizations. Indeed this can be a valuable tool for discovery and pattern identification.