Why Machines Alone Cannot Solve the World's Translation Problem

How important are the words your company uses to describe its products or services? How human beings make choices about the products they buy and the services they use relates directly to the words that are used to market and sell them. Perhaps when machines are the ones doing the buying, they'll be less picky about language. For now, humans are still the ones opening their wallets, and humans are a strange bunch, with very real and emotional reactions to language. Our taste or distaste for a particular term often relates to our upbringing, our culture and even our past experiences.