'If I Could Do It Over' _ Businesses Learn From Experiences

"I learned the hard way that low pricing is not the way to get quality business," says Caren, owner of 2 Dogs Media, based in Marlboro, New Jersey. Her low prices tended to attract clients who were difficult and disrespectful. When she started charging based on what each job required, she got to spend more time with her family and got clients who appreciated her more.