Apple's AI push will reportedly be called Apple Intelligence, of course

Just a few days before Apple's Worldwide Developer's Conference (WWDC 2024) kicks off, Bloomberg's Mark Gurman has delivered his final round of party-spoiling details. The biggest takeaway: Apple will call its long-rumored artificial intelligence play "Apple Intelligence." Don't expect the company to lean into generative AI features as much as competitors. According to Gurman, Apple's AI capabilities will focus on features with "broad appeal" -- something I read as being more practical than creating psychedelic images on demand. Apple Intelligence will be powered by a combination of the company's technology, as well as OpenAI's.