LendIt Conference 2017: IBM's Brian Walter Talks AI And Financial Solutions

IBM Watson burst onto the world stage in 2011 when it participated in the trivia-based game show Jeopardy!. The supercomputer beat out two former champions to claim a victory for "artificial intelligence." Since then, Watson has embarked on a number of challenges across a variety of domains, from identifying the best cancer treatments to improving weather forecasting. Adding Watson's cognitive capabilities allows financial services companies to go beyond traditional rules-based policy and demographic views for a deeper understanding of customer profitability and preferences. In turn, this allows them to offer new, more personalized offerings and experiences.