IBMVoice: The Dawn Of A Cognitive Era: How To Evolve Analytics To The Next Level

According to the recent IBM Institute for Business Value (IBV) report, "Analytics: Dawn of the Cognitive Era," almost three-quarters of more than 6,000 organizations have the data and analytics capabilities needed to start their cognitive journey. The rapid clip at which things have changed is almost mind-boggling. When the IBM IBV analytics team began this research series in 2010, the focus was on educating executives about how analytics could create value because most still relied on gut instincts and limited descriptive data. By 2012, the majority of organizations were using diagnostic and predictive analytics. The seventh annual IBV analytics research study finds that 74 percent of organizations are pervasively using at least one type of prescriptive analysis within their organization. And once a majority of organizations achieve widespread use of an analytics level, the competitive advantage evolves to the next level of analytics maturity.