Four reasons to be optimistic about AI's energy usage

"Dollars are being invested, GPUs are being burned, water is being evaporated--it's just absolutely the wrong direction," says Ali Farhadi, CEO of the Seattle-based nonprofit Allen Institute for AI. But sift through the talk of rocketing costs--and climate impact--and you'll find reasons to be hopeful. There are innovations underway that could improve the efficiency of the software behind AI models, the computer chips those models run on, and the data centers where those chips hum around the clock. Here's what you need to know about how energy use, and therefore carbon emissions, could be cut across all three of those domains, plus an added argument for cautious optimism: There are reasons to believe that the underlying business realities will ultimately bend toward more energy-efficient AI. The most obvious place to start is with the models themselves--the way they're created and the way they're run.