Google buys eye-tracking startup to boost its VR hardware

Google's mission to bring VR to the masses has resulted in the development of the Daydream View and Cardboard, but the company isn't stopping there. In July, we brought you news that the search giant is secretly working on a new high-end standalone headset, which we now know will incorporate eye tracking and use sensors to help users interact with the virtual spaces in front of them. To help it do just that, Google has confirmed the acquisition of Eyefluence, a three-year-old startup that specializes in turning eye movements into virtual actions. We previously met Eyefluence CEO and founder Jim Marggraff when he showed off his company's developments in virtual reality storytelling. Marggraff -- the man behind the LeadPad kids tablet -- and his team have already developed software to see what you're looking at and tell whether you're interested or just plain bored by it.