Car makers can let Alexa ride shotgun later this year

Amazon's Alexa assistant can already communicate with some cars, but the conversations are a little one-sided. You can tell your home-bound Echo to start warming up your Hyundai on a frosty day, for example, or send directions to your BMW ahead of setting off; but when you're on the road, you're on your own. Later this year, though, car makers will be able to put Alexa in the passenger seat, giving drivers a virtual assistant that'll put on some tunes, load up an audiobook and carry out many other tasks while their hands are stuck to the wheel. This won't be a result of individual car brand partnerships, however. Instead, Inrix is working to integrate Alexa into its OpenCar platform, which vehicle manufacturers can take and shape into their own, branded infotainment systems -- similar to BlackBerry's QNX platform, which could be powering your ride's dash even if you don't know it.