Empowering everyone with actionable analytics - Data Matters

The business world has largely forgotten why we need analytics: for action. Employees spend hours each week, month and quarter crunching hundreds of thousands of data points, but all too often the pretty charts and insights are never looked at again. Maybe those insights are on a slide that is presented and discussed in a meeting, but since analytics aren't incorporated in the workstream, nothing ends up happening. Or maybe the data is about last quarter, and it's too late to do anything with the knowledge. The point is, analysis is useless when it doesn't result in specific actions.