Experts Aren't Impressed With Google's New Privacy Tools

Location data has been a sore subject for Google. In 2018, an Associated Press investigation found that Google continued storing phone location data even when users turned off a "location history" setting in Android. The company also revealed plans to overhaul Chrome to let users rein in so-called tracking cookies, which are bits of software that follow people around on the web. The move, which could have major repercussions for the digital advertising industry, would require companies to identify cookies used by third-party websites and advertisers to track users. "Unimpressive," declared Princeton computer scientist Jonathan Mayer, who said the scheme would be easy for advertisers to evade.