Oral-B Sold a 230 Alexa Toothbrush--and Then Pulled the Plug

As we're currently seeing with AI, when a new technology becomes buzzy, companies will do almost anything to cram that tech into their products. Trends fade, however, and corporate priorities shift--resulting in bricked gadgets and buyer's remorse. That's what's happening to some who bought Oral-B toothbrushes with Amazon Alexa built in. Oral-B released the Guide for 230 in August 2020 but bricked the ability to set up or reconfigure Alexa on the product this February. As of this writing, the Guide is still available through a third-party Amazon seller.