Artificial Intelligence and Machine Learning Are Now Driving Marketing and Customer Engagement Activities

As that "mention" gets pulled into the system, an AI called Natural Language Processing reads the post text and determines its "Sentiment." Sentiment is used to determine if the post is positive, neutral, or negative, (and in some advanced cases, the emotion like "anger" "sadness" or "joy"). Doing this manually for every post that comes in isn't feasible (we see tens of thousands of posts on any given week). AI does this automatically for us, and it can "learn" to improve its NLP Sentiment analysis as more posts pass through it, and as manual adjustments for errors are made. And speaking of Christian's post, he used the "#nofilter" hashtag which can be assigned a "proud" tag since its basically saying "my picture was so good, I didn't need to edit it."