Visualize your Social Media Analytics

In an earlier blog post on Making the Business Case for Text Analytics, I had spoken of the importance of Social Media Analytics and specifically Text Analytics within the context of Social Media.for Social Media plays a critical role in today's world in understanding, measuring and influencing the real time perception of your company and/or brand. Social Media contains a wealth of information which needs to be analyzed and understood in a broader social and demographic context including, trend identification and receiving feedback from segments beyond what the traditional marketer or customer service center is accustomed to for receiving feedback. Given the sheer volume of data and the large number of users talking (posting, tweeting, etc.) about any given topic, visualization can be used very effectively in Social Media Analytics to effectively sort through the clutter and make sense of what is being said. Visualization enabled Analytics can be used to identify the trends and key influencers that may not otherwise evident.