Marketing With AI: Practical Tips For Successful Deployments

While AI holds a lot of promise for marketers, a recent study from Blueshift found that while a majority of marketers see AI adoption growing, very few have implemented advanced AI techniques. The study found a strong correlation between successful deployments and marketers having direct access to customer data -- i.e., marketers accessing and activating the data without help from information technology (IT). The key to unlocking AI value is to choose a customer data and AI platform that marketers with limited technical knowledge can understand and operate on every channel. In a world of rapidly moving data and insights, marketers can no longer afford to go back and forth with IT. It is imperative to deploy platforms that bring advanced capabilities directly into the hands of marketers.