HP Omnibook X hands-on: Vintage branding in the new era of AI

All over the PC industry today, we're learning of new systems and products launching in conjunction with Microsoft's Copilot push. The company up and decided to nuke its entire product portfolio altogether and unify most of its sub-series. While HP was never the worst offender in the world of awful product names -- I'm looking at you, Sony, LG and Lenovo -- being able to quickly identify the make and model of a device is crucial when you're deciding what to buy. HP's vice president of consumer PC products Pierre-Antoine Robineau admits as much, saying "to be fair, we don't make things easy with our portfolio." He referred to the company's brands like Spectre, Pavilion and Envy, saying that if you ask ChatGPT what they are, the answers you'd get might refer to a ghost or a gazebo.