DeepSeek permanently reduces the price of its flagship V4 model by 75 percent

Engadget 

The lower prices could be aimed at undercutting the competition. DeepSeek is leaning hard into being the cost-effective choice for AI agents. According to its website, the Chinese startup is dropping the price for its latest flagship model, DeepSeek V4 Pro, to a fourth of its original price. This latest price update makes permanent the 75 percent discount promotion that was previously supposed to end on May 31, 2026. As seen on the website's pricing page, the DeepSeek V4 Pro prices now range from $0.003625 to $0.87 per one million tokens, compared to the previous range between $0.0145 to $3.48 for every million tokens.