Apple seems to have persuaded OpenAI to work for exposure

At Apple's recently concluded annual conference for developers, the company announced that it teamed up with OpenAI to bring its technology to the iPhone and its other devices. It's easy to imagine a huge amount of money changing hands in a deal between a massive corporation and a fast-rising tech firm. But according to a new Bloomberg report, nobody paid anybody in that partnership. Apple is reportedly not paying OpenAI, because it believes that putting its technology in front of hundreds of millions of users is equal to or even better than any kind of monetary payment. Apple will use OpenAI's GPT-4o model to power AI tasks on iOS 18, iPadOS 18 and macOS Sequoia.