Siri creators think they have smarter brainchild

From Siri creator Dag Kittlaus comes Viv, a product that aims to be the next generation personal assistant. Kittlaus sat down with USA TODAY's Ed Baig to talk about Viv and where he thinks its headed. BROOKLYN, NEW YORK-- Siri's cofounder gave the public its first look at Viv, his artificial intelligence-powered digital assistant that aims to lap rivals with its understanding of human conversation. Dag Kittlaus took the stage at the TechCrunch Disrupt conference here to demonstrate his latest baby in public for the first time. Viv aims to go beyond -- and take on -- Apple's Siri, Amazon's Alexa, Microsoft's Cortana and the voice inside Google. Kittlaus is CEO of Viv Labs and if he can pull off its bold vision, Viv (pronounced Viv as in Vivian) will be a personalized assistant that will be available to you on any device and powered by every service.