Learning Curve: Hard Lessons for Businesses in Hurricanes

HER STORY: Irma was the first hurricane that Montgomery, who is originally from Missouri, experienced. She and her husband drove out of Miami Beach with their two dogs as the storm approached Florida and headed to Tampa, where she expected to run her business from a hotel. Several staffers were staying in Tampa as well. When the storm changed course and it appeared Tampa would take a direct hit, Montgomery and her husband fled to Atlanta, a drive that took 14 hours instead of the normal six to seven because the roads were packed.