OracleVoice: SAS Sees The Next Tests For Data-Driven Problem-Solvers: Speed And Cloud

Among the employees in highest demand are what Paul Kent calls "analytically creative problem-solvers." Almost every company has mounds of data, but it's these creative problem-solvers who use it to make profit-oriented decisions, like which product to make, what price to charge, or when to send someone a coupon. Paul Kent thinks about these star employees because, as vice president of big data initiatives in the R&D group at SAS Institute, his job is to look down the road and anticipate which kinds of creative problems to solve next with all that data. Kent sees big opportunities in two broad areas: speed and the cloud. Companies have spent the past few years gathering their data into one place.