Roblox's 'Layered Clothing' Is Here--but Don't Call It an NFT

Even when fashion and video games seemed, in the popular imagination at least, polar opposite pursuits, players have always liked to dress up. Now, fashion in games isn't just grand cosplay festivals or finding a neat mask for Link: it's tapped into older industries, and no better demonstration of this fact is Roblox, where, for instance, a Gucci bag sold for $4,115, or 350,000 Robux, $800 more than the real thing. In fact Roblox, now played by close to 50 million people each day and the most valuable video game company in the US, is one platform where character customization, and the self-expression it affords, is fundamental to the experience. Now Roblox has created a new system that improves this customization: "layered clothing." It has the potential to further the company's goals of being more than a game: a place--whisper it, a metaverse--for games.