Location Intelligence: Mapping The Opportunities In The Data Landscape

Everyone knows businesses today are grappling with the explosion of data. What's less well-known is the value of location data and the intelligence that geospatial analysis can provide business decision makers, beyond those that are GIS (geographic information system) professionals. Location data is already and will continue to be a growing component of all business data. Smartphone penetration is on the rise around the world, location infrastructure--such as cell towers, beacons, RFID and GPS--is proliferating, and the Internet of Things is poised to go mainstream within a few years. However, rather than adding to the complexity of the data landscape, location has the power to bring order to it.