Building customer relationships with conversational AI

MIT Technology Review 

"Please listen to our entire menu as our options have changed. Say or press one for product information..." Sometimes, these automated customer service experiences are effective and efficient--other times, not so much. Many organizations are already using chatbots and virtual assistants to help better serve their customers. These intelligent, automated self-service agents can handle frequently asked questions, provide relevant knowledge articles and resources to address customer inquiries, and help customers fill out forms and do other routine procedures. In the case of more complex inquiries, these automated self-service agents can triage those requests to a live human agent.

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