A Strawberry's Journey Through the Digital Supply Chain - A.T. Kearney

The retailer can know the status of our strawberry from the moment it's picked, thanks to connected sensors that collect information about soil content, exposure to sunlight, humidity, and temperature. These sensors are in place across the supply chain, giving the retailer a tool to make better decisions about how and when to get the strawberry to the store. The strawberry's batch is assigned a digital "token" immediately after it's picked. The retailer is now able to ensure freshness by tracking every action it takes from the orchard to the store--how long it sat in the distribution center, the truck it was loaded on, and when it arrived at the store. AR-equipped glasses enable distribution center workers to examine our strawberry and see the data about it.