Facebook acquires Giphy, a popular search engine for viral, animated images

Giphy is an app in its own right, but most people appear to use it in the context of other services -- as an add-on to Apple's iMessage tool for texting, for example, or as a way to send viral images to coworkers using Slack. In acquiring the company, Facebook signaled Friday it did not plan to change GIHPY's core functionality, pledging it would invest further in content while assuring developers "will continue to have the same access" to the underlying code.