Looking Through Your User's Eyes With Virtual Reality Gaze Tracking

Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts. This type of technology is a natural fit for VR, as most headsets have inbuilt eye-tracking technology to allow them to deliver immersive experiences in the first place, as gaze is one of the primary ways in which you interact with those types of environment. After developing eye-tracking commercial solutions for years, Swedish company Tobii Pro is now bringing to market a new analytical tool which leverages these capabilities in Tobii Pro VR. The tool integrates into Unity environments and allows eye-tracking studies to be conducted within 3D virtual reality environments. It also comes with automated features for visualizing and measures what a user sees, tracking their interactions and navigations within a simulated world.