Pinterest expands shopping features with in-app checkout

Pinterest is moving deeper into e-commerce with some more features it announced at its annual advertiser summit. The platform says users have long been asking for a way to shop directly on Pinterest and you can now complete some purchases without leaving the app. The in-app checkout feature is currently in beta for some Shopify sellers in the US. Pinterest plans to expand access in the US this year. It will contact folks who run stores through Shopify with more details soon.