In 2018, Data Will Put the Human Back into Human Experience - Part 2

In this, the second part of the latest in a series exclusive to Data Makes Possible, Dr. Kirk Borne, Principal Data Scientist for Booz Allen Hamilton, adds onto his explanation of the value proposition of improved human experience in the digital enterprise. If you missed Part 1, read it here. There is a lot of science in here! In Part 1, we mentioned the "nudge" theory of behavioral economics. We won't elaborate on that, but recommend that topic to you for further investigation.