Google targets ads at gamers who don't make in-app purchases

If you're one of the few mobile gamers who actually spend money on in-app purchases, you might begin to see fewer ads. While developers make most of their money with advertising, in some cases, ads hurt in-app purchases by disrupting the gameplay of cash-flush gamers. Now, Google is using machine learning to only show ads to players who aren't likely to spend money on in-game purchases. This will spare big spenders the interruption. Released today in Google AdMob, the machine learning tool segments players based on their likelihood to make purchases.