Big data solutions: trends, innovation

We have seen the birth to a generation of enterprises that are data-rich and analytically driven, eagerly following trends in big data and analytics. Let's take a closer look as I provide some use cases demonstrating how IBM is helping clients find innovative big data solutions. Enterprises that use data and sophisticated analytics turn insight into innovation, creating efficient new business processes, informing strategic decision making and outpacing their peers on a variety of fronts. According to the International Data Corporation (IDC), rich media (video, audio, images) analytics will at least triple in 2015 to emerge as a key driver for big data and analytics technology investment. And such data requires sophisticated analytics tools.