Apple takes a shot at rival Google AGAIN with billboard next to search giant's smart neighborhood

Apple has once again taken a shot at Google with a giant billboard next to its rival's smart neighbourhood reading'we're in the business of staying out of yours'. The firm placed the advert, which also says'Privacy. It is not the first time the firm has made thinly-veiled dig at its rivals, with a similar billboard appearing at CES in Las Vegas earlier this year. This one read'What happens on your iPhone, stays on your iPhone'. Sidewalk Labs hope to revitalise a run-down stretch of Toronto's waterfront, with self-driving taxis, pavements that automatically melt away snow and traffic lights that track pedestrian movements.