Researchers reveals why Tinder if so 'evilly satisfying'

In America, 60 percent of digital media consumption now occurs on mobile or tablet devices instead of desktop computers. As people and technology have become increasingly mobile, so have their efforts to find love and sex. According to app analytics website AppAnnie, the dating application Tinder is one of the most popular tools to pursue modern romance and has been ranked as the most downloaded lifestyle app in America for nearly two years. As a social psychologist, I've focused my research on exploring why Tinder – as one of my interview participants put it – is so'evilly satisfying.' A researcher set out to explore why Tinder is so'evilly satisfying' and conducted a study with singles who use the app and those who do not A researcher from the University of Hawaii conducted a survey with a group of Tinder users and singles who do not use the app.