Men should channel women when creating Tinder profiles

In the 2001 blockbuster, 'What Women Want', Mel Gibson's macho character is in an accident that allows him to hear what women are thinking. And when it comes to online dating, researchers suggest that men would be wise to follow suit and get into the mind-set of women – albeit without going through an accident. A new study has found that men are more likely to be successful in online dating if they create profiles that are more like the women they hope to attract. The researchers looked at three months' worth of anonymous data from a popular dating site, including the profiles and clickstreams of 410,000 active users from 10 metropolitan areas. Together, these users wrote 25 million messages, generated 286 million clicks on the site and rated other users' profiles 864 million times.