A playbook for crafting AI strategy

While these prognostications may prove true, today's businesses are finding major hurdles when they seek to graduate from pilots and experiments to enterprise-wide AI deployment. Just 5.4% of US businesses, for example, were using AI to produce a product or service in 2024. Moving from initial forays into AI use, such as code generation and customer service, to firm-wide integration depends on strategic and organizational transitions in infrastructure, data governance, and supplier ecosystems. As well, organizations must weigh uncertainties about developments in AI performance and how to measure return on investment. If organizations seek to scale AI across the business in coming years, however, now is the time to act.