How To Turn Nerds Into Commercial Technologists

Some people throw these terms around like they're disparaging. As if there's something wrong with staying home on prom night to write code. I was one of those nerds in high school, and I've built a career as a technologist. But there comes a time when every nerd needs to grow up. I'm not talking about moving out of your parents' basement -- I'm talking about moving beyond thinking of technology for technology's sake to become what we at West Monroe call commercial technologists.