Anthropic Accidentally Made the Perfect Commercial

In an impressive challenge to the idea that no publicity is bad publicity, Anthropic is now promoting itself with images of disaster, death, and human suffering. The AI company's latest ad, which debuted during a World Cup match last week, is a perplexing 90-second artifact. The commercial opens with footage of a house engulfed in flames and the crackling sound of burning wood. These stills are accompanied by a series of voice-overs: "Can AI be trusted?" "Who's going to hit the brakes if we need to?" "How do we really ensure that what we're aiming to achieve really does benefit the majority of people?"